No matter what kind of startup you’re running, you have to put some extra effort into bringing your products/services closer to consumers. The only problem is, your marketing budget is probably quite limited, which is something big companies don’t face. This is why you need to follow some of the ways of business promotion that have proven to be effective for other startups out there. We came up with 5 of these that might be exactly what your startup needs.
Email marketing
It may seem like email is a bit outdated but in reality, it still plays a huge role in the world of marketing. It allows you to keep your customers updated on anything that’s going on in your company for absolutely free. Moreover, if you decide to use an email marketing software, you can make your emails more personal which is always a big plus. In order to make your email marketing strategy more successful, make sure you collect the email address from every customer that shows up in your store.
Social media marketing
We’re living in the age dominated by social media and this is something you need to take advantage of. Luckily, there are so many social media platforms you can use to promote your business, with Facebook, Instagram and Twitter being the most popular among them. Just make sure you create pages on all the platforms your customers might be using and try to stay in touch with them. This is something you can do by posting news about your startup or sharing articles relevant to your niche.
SEO
You’ve probably already heard a lot about SEO but it’s important to note that having a good SEO strategy can do wonders for your business. People nowadays tend to turn to Google when searching for a product/service and showing up on the first page of Google search results is an absolute must. Luckily, there are SEO professionals you can turn to in order to improve your Google ranking. On top of this, you need to make sure you have a well-designed website, especially if you’re in ecommerce. This is why working with experts in ecommerce website development is recommended.
Influencers
Influencers are the next big thing in the world of marketing and you’ll definitely want to start working with a few of them. You just need to make sure you find influencers whose audience might be interested in what your startup has to offer. What’s so great about influencer marketing is that it won’t cost your startup too much. In fact, sometimes, you’ll just need to give the influencer freebies or coupons at your store and they’ll be willing to review your products/services and recommend them to their fan base.
Promotional products
People enjoy getting stuff for free and this can also help you promote your startup. Basically, what you need to do is come up with things you could put your company’s logo on and give out to potential customers. Promotional products have been around for quite a while and it seems like they’re never really getting out of style. Pens, keychains and T-shirts are the most common options, but you can also go for something different like umbrellas or USB flash drives with the logo of your company on them.
All in all, it’s possible to promote your startup without having a large budget like big companies do. It’s all about finding what your target audience likes and sticking to it. Give each of these 5 ways a go and you should be able to see your sales starting to grow pretty soon.